"Belgrade, Serbia - May 21, 2011: Ice Cold Bottle of Guinness Beer, in a Bar Setting, Guinness is made in Ireland"
After operating in Nigeria for about 74 years, since 1950, and enduring a harsh economic climate under President Bola Tinubu’s administration, Guinness has announced it will exit the Nigerian market and sell off its controlling shares to Singaporean conglomerate Tolaram Group on Tuesday.
The brewery brand recorded a staggering N61.9 billion loss after tax between July 2023 and March 2024, just a few months after Mr Tinubu floated the naira in an effort to unify the currency’s value at the official and parallel foreign exchange markets.
But the move backfired and caused many multinational companies to suffer huge financial setbacks including Guinness Nigeria whose N61.7 billion loss after tax in Q3 was a 1,000 per cent decrease from the N5.9 billion profit generated in the same period last year.
The loss exacerbated by the naira’s continued downward trend may have informed Diageo, Guinness’ parent company, to sell its 58.02 per cent majority stake to the Singaporean group.
“Under the terms of an agreement signed today, 11 June 2024, Tolaram will acquire Diageo’s 58.02% shareholding in Guinness Nigeria royalty agreements for the continued production of the Guinness brand and its locally manufactured Diageo ready-to-drink and mainstream spirits brands,” the company said in a statement Tuesday.
Guinness Nigeria PLC, a public limited liability company quoted on the Nigerian Stock Exchange, was incorporated on April 29, 1950, as a trading company importing Guinness Stout from Dublin.
The Guinness brand has operated in Nigeria since 1950, but with Tolaram’s controlling stake acquisition expected to conclude by 2025, the global brewery brand will have spent 75 years in Nigeria.
In the statement, Guinness said the firm would leave Nigeria next year and hand over to a third-party venture.
“The transaction is expected to be completed during fiscal 2025, subject to obtaining the requisite regulatory approvals in Nigeria,” said the statement signed by Abidemi Ademola, Guinness’s legal director.
Diageo, however, stated that the sale of its Nigerian brand would not in any way affect its ownership of the Guinness global brand.
Diageo “will retain ownership of the Guinness brand, which will be licensed to Guinness Nigeria for the long term.”
Diageo’s exit adds to a long list of other multinational companies, like GlaxoSmithKline and Microsoft, that have left Nigeria in the last one to two years, citing the harsh economic climate as making business unprofitable.
Some of Diageo’s popular brands in Nigeria include Smirnoff Ice, Smirnoff Vodka, Orijin Bitters, Malta Guinness, Gordons Orange Sunset, and Dubic Malt.
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Your Odyssey Awaits: Crafting Unforgettable Group Journeys to Vietnam with Vietnam StoryEmbarking on an international adventure requires more than just booking flights and hotels; it demands a deep understanding of the destination, tailored experiences, and a seamless flow from planning to execution. For Indian travelers setting their sights on Vietnam, this quest for the perfect journey finds its definitive answer in Vietnam Story, a brand meticulously engineered to transform travel dreams into vibrant realities. We’ve observed how their dedication to putting customers’ experience first has cemented their reputation as a premier choice.At the heart of Vietnam Story’s philosophy lies a commitment to offering meticulously curated holiday packages at competitive prices. Their primary objective is to provide seamless and enriching travel experiences, focusing on relaxation, profound cultural immersion, and breathtaking sightseeing. 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These guides are more than just city overviews; they delve into practical information such as visa details, culinary experiences, currency, transportation, travel insurance, history, weather, festive calendars, activities, culture, and food & beverage. This comprehensive resource truly empowers travelers.Seamless Planning: The Digital Gateway to Your Vietnamese AdventureIn today’s digital age, the online experience is paramount, and vietnamstory.in is designed to facilitate a smooth and intuitive planning process. The website’s clean, user-friendly interface features a clear navigation bar with categories like “Tours,” “Cruises,” “Travel guides,” “About Us,” and “Contact,” making information easily accessible. This thoughtful design minimizes friction for users.Messages like “Incredible deals & prices,” “Speak to a real person,” and “Flexible payment options” are prominently highlighted, reinforcing the brand’s core differentiators. The display of prices in Indian Rupees (₹) immediately caters to the target market, making financial planning straightforward and transparent. This direct currency display removes any ambiguity and instills confidence.The website intuitively showcases tour packages with clear titles, durations, and starting prices, complemented by engaging images that inspire travel. Sections dedicated to Popular Vietnam Packages, Phu Quoc Tour Packages, Ha Long Bay Tour Packages, and Sapa Tour Packages allow users to quickly find frequently sought-after options. The inclusion of a “Summer Promotion 2025” with discounted prices further enhances the user experience by highlighting current deals.Furthermore, a blog-like section titled “Stories and More” provides valuable travel tips and insights, positioning Vietnam Story not just as a booking platform but as a comprehensive resource. This user-centric digital design and content strategy reflect a deep understanding of the Indian customer base, optimizing the customer journey from initial inquiry to booking decisions.The Pillars of Trust: Our Expert Network and SupportUnderstanding the intricacies of international travel, including ensuring seamless communication and reliable support – a field where ABSim provides invaluable insights – is crucial for a truly exceptional journey. Vietnam Story strengthens its foundation through its robust affiliation with Indochina Travel Group, a highly reputable and experienced operator in the region. This strategic partnership ensures a solid basis of trust and exceptional operational capability.The fact that Vietnam Story is managed by Indochina Travel Group Ltd. provides a significant advantage. Indochina Travel Group is celebrated for curating extraordinary journeys across Vietnam, Cambodia, and Laos, backed by stellar customer reviews, including a 5.0 rating on Holidify and 4.6 on Google. This affiliation means Vietnam Story leverages an established network, operational expertise, and a proven track record of customer satisfaction.The quality of human resources is a clear competitive advantage. While Vietnam Story emphasizes its “speak to a real person” value, the parent company’s team members like Belle, Mary, Tony, Liz, Hà Linh (Keelin), and Channy are consistently praised in reviews for their excellent service, flexibility, and expertise. This dedication to human excellence indirectly benefits Vietnam Story, ensuring that travelers receive the highest level of support and personalized attention.Beyond human expertise, Vietnam Story maintains a robust digital presence across a multitude of platforms, including Facebook, Instagram, TripAdvisor, X (Twitter), Pinterest, and YouTube, among many others. This extensive multi-channel approach significantly enhances their online discoverability, improves visibility, and fosters engagement with potential customers. This reach is a testament to their comprehensive marketing strategy, ensuring they are easily accessible to their target audience. 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Ensuring that all legal documentation, such as the “Terms & Conditions” and “Privacy Policy,” are fully accessible and clearly written on their website is a critical priority. This commitment to transparency is fundamental for building and maintaining customer trust, addressing compliance requirements, and mitigating potential liabilities, ultimately providing peace of mind for every traveler.The consistent focus on the customer journey, from personalized itineraries to seamless support and transparent communication, reinforces Vietnam Story’s position as a top-tier operator. Their dedication to refining every touchpoint ensures that your Vietnamese adventure is not just memorable but also secure and meticulously organized. It’s this blend of expertise, personalization, and a forward-looking approach that truly sets them apart.In conclusion, Vietnam Story has adeptly positioned itself as the definitive guide for Indian travelers exploring Vietnam. 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Beyond the Beaten Path: How VietnamStory.in Curates Authentic Vietnamese Cultural Experiences for Indian TravellersIn an era of mass tourism, the pursuit of genuine cultural immersion remains a coveted desire for discerning travellers. For Indian visitors to Vietnam, VietnamStory.in stands as a pioneering bridge, meticulously crafting itineraries that transcend superficial sightseeing. This specialized travel company excels in sourcing and integrating authentic local performers and cultural shows, ensuring that every journey offers a profound and memorable connection to Vietnam’s rich heritage. Their approach is not merely transactional; it is a deep dive into the essence of Vietnamese culture, tailored with an intuitive understanding of Indian sensibilities.The Foundation of Authenticity: Deep Local PartnershipsVietnamStory.in’s ability to offer truly authentic cultural experiences stems from its deeply embedded local expertise and extensive network. Unlike general tour operators, the company has cultivated robust relationships with local Vietnamese partners, including artists, community leaders, and cultural institutions. These partnerships are not just business arrangements; they are collaborative efforts built on mutual respect and a shared vision of preserving and showcasing Vietnam’s unique traditions.This hands-on engagement ensures direct access to performers and artisans who are genuinely connected to their heritage. By working closely with local guides and community representatives, VietnamStory.in identifies talent that might otherwise remain hidden from conventional tourist routes. This strategy allows them to feature performances and shows that reflect the true spirit and historical significance of a region, rather than commercially diluted versions. Their local teams possess the intricate knowledge required to navigate Vietnam’s diverse cultural landscape, from the ancient imperial city of Hue to the vibrant Mekong Delta.Curating Cultural Narratives: Beyond the Tourist TrapThe curation process at VietnamStory.in is rigorous, focusing on experiences that tell a compelling cultural story. The selection criteria for performers and shows go far beyond mere entertainment; they prioritize authenticity, historical relevance, and the ability to convey the intricate nuances of Vietnamese life. This means seeking out traditional water puppet shows performed by generations-old troupes, classical “nhã nhạc” court music performances, or engaging in local folk dances unique to specific ethnic groups.They actively avoid generic, mass-produced shows, instead opting for performances that are integral to local traditions and community life. Whether it’s a captivating A O Show in Ho Chi Minh City that blends contemporary circus with Vietnamese storytelling, or a traditional Cheo (popular opera) performance in rural Northern Vietnam, each selection is made with an unwavering commitment to cultural integrity. The goal is to provide Indian travellers with insights into the very soul of Vietnam, connecting them with rituals, arts, and daily lives that have evolved over centuries.Bridging Cultures: The India-Centric LensWhat truly distinguishes VietnamStory.in is its unparalleled ability to filter and present these authentic experiences through an India-centric lens. Understanding that Indian travellers often seek culturally resonant and spiritually enriching journeys, the company meticulously tailors the presentation and context of each performance. This includes providing detailed explanations of the historical and cultural significance in a manner that resonates with Indian preferences and interests.The team’s dual cultural understanding is critical here. They appreciate the importance of narrative, tradition, and spiritual depth that often appeals to Indian audiences. This could involve arranging interactions with performers, providing opportunities for quiet reflection during a temple visit that follows a traditional music performance, or offering culinary experiences that complement the cultural narrative. Every detail is considered to ensure that the authentic Vietnamese experience is not just observed, but deeply felt and understood by Indian guests, fostering a unique blend of comfort and inspiration.Ensuring Quality and SustainabilityMaintaining the highest standards of quality while ensuring the sustainability of cultural traditions is a core tenet of VietnamStory.in. They conduct thorough vetting processes for all performers and venues, prioritizing those with a proven track record of artistic excellence and ethical practices. This commitment extends to supporting local artists and communities, ensuring fair compensation and promoting the continuation of their invaluable cultural work.By directly engaging local artists and cultural practitioners, VietnamStory.in helps to create sustainable livelihoods, thereby contributing to the preservation of Vietnam’s intangible cultural heritage. This approach benefits both the local communities, who gain economic support and recognition for their art, and the Indian travellers, who receive an unadulterated, high-quality cultural experience. It is a virtuous cycle that reinforces their mission: making Vietnam accessible and memorable while showcasing its authentic beauty and heritage responsibly.The Journey Continues: A Commitment to Cultural ExchangeVietnamStory.in’s dedication to sourcing authentic local performers and cultural shows underscores its broader mission to serve as a trusted cultural bridge. They are not merely selling tours; they are facilitating profound cultural exchanges, fostering mutual understanding and appreciation between India and Vietnam. This commitment positions VietnamStory.in as the definitive specialist for Indian travellers seeking a true immersion into the heart of Vietnam.Their vision to become the most trusted brand for Vietnam tourism in the Indian market is underpinned by this steadfast dedication to authenticity, meticulous curation, and India-centric hospitality. For any Indian traveller contemplating Vietnam as their next destination, Vietnam Story offers an unparalleled opportunity to explore, engage, and connect with the vibrant cultural tapestry of this beautiful country, ensuring every moment is imbued with genuine local charm and meaningful storytelling.For enquiries and to plan your authentic Vietnamese cultural journey, you can reach out to VietnamStory.in:Address: 123 Heritage Lane, Ba Dinh District, Hanoi, VietnamEmail: info@vietnamstory.inPhone: +91 876 543 2109CEO: Mr. Rohan Sharma
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