HAVING gone through the audition and selection stage, which was held in eight cities, including Sango Ota, Ogun State, Ado Ekiti, Akure, Lagos, Ilesha, Ilorin, Ibadan and Oyo, where several contestants came to slug it out, 52 contestants have qualified for the quarter final stage of the Ariya Repete Traditional Music and Drums Talent Hunt.
An initiative of Nigerian Breweries, which is being executed through its Goldberg Lager Beer brand, the talent hunt is aimed at developing drumming skills, juju and fuji music genres, while also rewarding up and coming acts in the music industry.
The Artistes and groups in the first and second round of auditions impressed the judges with their talents and craftsmanship. The Panel of judges were then able to make the final selection of artistes who qualified for the quarterfinal.
The successful contestants will now go into the Ariya Repete Academy where they will go through mentorship and grooming from experienced musicians and managers.
The panel of judges in Ota, who screened the qualifiers were Juju musicians, Wale Thompson of “Lalale Friday” fame, Adebayo Faleke, an Ace radio broadcaster, Alhaji Sikiru Kolotiti Agboola, Alhaji Kabir Kehinde Akanni popularly known as Baby Barrister, Dele Bravo and Babatope Temidayo popularly known as “Puffy-Tee”.
According to the Portfolio Manager, Mainstream Lager and Stout brands, NBPlc, Emmanuel Agu, participants at this year’s edition of Ariya Repete are competing for bigger prize money compared to the previous editions, with the overall winner in each category carting away a grand prize of N2 Million.
He further reaffirmed Nigerian Breweries’ commitment to discovering new talents in the two indigenous Yoruba music genres as well as in drumming.
“Goldberg’s Ariya Repete creates an avenue for fuji, juju musicians and traditional drummers to showcase their talents as a means of promoting Yoruba language and rich heritage. Nigerian Breweries is committed to discovering new talents in the two indigenous Yoruba music genres of Juju and Fuji as well as in drumming, and the Ariya Repete platform is positioned to make this happen.”
The Juju artistes selected in Sango ota, Ogun State are: Prince Ade Michael who came 1st, while Bukola Ahmed came in second place. Also, Oriade Calypso came 1st, closely followed by Sulaimon Ajao in the 2nd position and Mohammed Adewale came 3rd in the Fuji category. Meanwhile in the drumming category, Igba-Iwase Group came 1st while the Eniafe Group came 2nd.
In Ado Ekiti, Ayodele Olatunji came 1st in the Juju category, closely followed by Adeyemi Ase who came 2nd. In the Fuji category, Gbenga Adeyeye came 1st, Saheed Aremu 2nd and followed by Olayemi Kehinde who came 3rd. Meanwhile, in the Drummers Category the Ayangbayi Group came 1st and the Alofuge Group came 2nd behind them.
In Oyo, Sadeeq Ishola won the Fuji category followed closely by Taiwo Suleiman while Luqman Ishola came third. In the Juju category, Femi Ayeni and Sunny Adura booked their places in the quarterfinal. In Akure, Dauda Muritala won the Fuji category while Oladele Damilola and Osoba Adeshina came second and third respectively. In Juju, Amao Babatunde came first followed by Adebayo Adetayo. In the traditional drum category, Sekere Group came first with Sakuba Group coming second. All of them booked a space in the quarterfinal.
The upcoming artistes, drummers and dancers selected from the auditions will proceed to the Quarter Finals and Ariya Academy where they will be trained on Yoruba music instruments, Fuji and Juju music by some prominent Juju and Fuji musicians to help hone their musical skills.
Ariya Repete is an initiative of Goldberg premium quality lager beer. Goldberg is brewed to golden standard by the master brewers; Nigerian Breweries Plc.
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