Fenty Beauty and Fenty Skin will stage the biggest synchronized beauty launch across 8 countries on the African continent, with Nigeria being one of them, on Friday May 27th, 2022.
To commemorate this momentous occasion, the brand hosted the official launch party for celebrities, influencers, retail partners and media alike, dubbed “Fenty Club” at WBar in Lagos where over +200 attendees discovered the Fenty Beauty and Fenty Skin product offering and were treated to a special performance by Lojay and danced to the sounds of DJ Neptune. Of the notable attendees were Annie Idibia, Iyabo Ojo, Mariam Timmer, Adunni Ade, Linda Ejiofor, Zainab Balogun-Nwachukwu, Dimma Umeh, Mercy Eke, Cynthia Nwadiora, Tania Omotayo, Gbemi Olateru Olagbegi, Erica Nlewedim, Toyosi Etim Effiong amongst other notable figures.
Rihanna created both Fenty Beauty and Fenty Skin with a global vision in mind to reinforce the notion of” Beauty For All.”. It is this brand ethos that makes Rihanna’s decision to expand her Fenty brands to Africa a historic milestone and natural next step.
“I am a proud Bajan who feels a close connection to Africa and to its people. I’ve had the pleasure, the privilege, to spend time on the continent and those experiences never leave you. Now, being able to bring Fenty Beauty and Fenty Skin to 8 African countries and then hopefully more in the future – means so much to me.” Rihanna.
The entire assortment from both Fenty Beauty and Fenty Skin are available beginning May 27th, 2022, exclusively at Essenza stores nationally. Consumers will be able to shop both in-store and online for bestsellers like the Fenty Skin Start’r Set – Rihanna’s daily 3-step skincare routine, Fenty Beauty Pro Filt’r Soft Matte Foundation – the foundation that changed the game with 50 true to colour shades!, Gloss Bomb Universal Lip Luminizer – a must-have lip gloss that offers an explosive shine, without the stickiness, and Killawatt Freestyle Highlighter – the ultimate radiance for face and eyes.
Across Africa, Fenty Beauty and Fenty Skin are also now available at the following locations:
South Africa
Arc Stores www.arcstore.co.za
Edgars
www.edgars.co.za
Nigeria
Essenza Nigeria
www.essenza.ng
Kenya
Lintons Beauty
www.lintonsbeauty.com
Namibia
Edgars
Botswana
Edgars
Ghana
Essenza Ghana
Zambia
Color Café Zambia
www.colorcafe.com
Zimbabwe
Catts
@fentybeauty #FentyAfrica @fentyskin #fentyskin @badgalriri
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ABOUT FENTY BEAUTY
Fenty Beauty, led by CEO Robyn Rihanna Fenty, is a partnership between Rihanna and LVMH. Rihanna created Fenty Beauty “so that people everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, developing formulas that work for all skin types, and pinpointing universal shades. Her vision, above all, is to inspire: “Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”
ABOUT FENTY SKIN
Fenty Skin is clean, uncomplicated, effective skincare for all. Led by brand CEO Robyn Rihanna Fenty, Fenty Skin is a result of Rihanna’s personal skincare journey, global experiences, and real-life routine. Each multitasking product is specifically designed to deliver a streamlined, approachable, value-packed regimen and work seamlessly with makeup on all skin tones. Featuring ingredients from around the world, earth-conscious packaging, and vegan formulas, Fenty Skin also celebrates and respects what the planet has to offer. Fenty Skin is a partnership between Rihanna and LVMH.
ABOUT KENDO
Based in San Francisco, CA, KENDO creates or acquires beauty brands and focuses on developing them into global power- houses. The portfolio consists of KVD Beauty, OLEHENRIKSEN, BITE Beauty, Fenty Skin and Fenty Beauty by Rihanna. The name KENDO is a play on the phrase “can do.” What characterizes KENDO is its dedication to product quality, innovation and authentic storytelling. Brands within the KENDO portfolio are distributed in 43 countries worldwide.