Firm supports Lagos’ anti-drug efforts with Community CSR Initiative 

As part of its commitment to assist persons battling drug addiction and joining hands with Lagos State to bring down drug menace, SoftAlliance has organized its second impactful outreach for substance misuse in various communities across the State.

The outreach, held recently, was organised through its Corporate Social Responsibility arm, Soft Alliance for Good (SAFG). An initiative designed to transform lives in communities.

This initiative, which first launched on May 19, 2023, reflects SoftAlliance’s long-term commitment to transforming lives and restoring hope.

The event featured free medical checkups, donations of clothes, shoes, and essential toiletries, and personal counseling moments to uplift and encourage the beneficiaries.

General Manager, Admin. and Human Resources,  SoftAlliance, Seun Ademokun, who represented the Managing Director, Bisi Aina, in his remarks, urged beneficiaries to use the outreach to rewrite their story and rebrand their lives.

“This outreach is more than an act of goodwill; it’s a chance to rewrite your story. Take this opportunity to rebrand your life, find healing, and grow into the best version of yourself. We believe in your potential, and we’re here to support your journey,” he said

The Director of Technical Services SoftAlliance, Mr Babatunde Ojumu , noted that the company is striving to influence and inspire the beneficiaries to make the right choices so they can become better individuals in society.”

As a way of ensuring individuals identified at the outreach who needed help receive maximum rehabilitation, the company has  arranged for such ones to be taken to a rehabilitation center where they will receive comprehensive medical care, psychological counseling, and life skills training to aid full reintegration into society.

Through the  initiative, SoftAlliance has continued to demonstrate that corporate impact extends beyond boardrooms into the heart of their communities. This second outreach reaffirms the company’s belief that every life matters and that every life can be transformed.