April 14, 2024

Nigerian Breweries, the pioneer and largest brewing company in Nigeria, is set to host the second edition of the “Big Weekend Experience” across three cities simultaneously – Onitsha, Warri, and Akure. The event promises an exciting celebration of beer, featuring Nigerian Breweries’ top brands, live musical performances, and the opportunity to win fantastic prizes.

Kicking off at 2 pm in each city, beer lovers can anticipate a thrilling day filled with good vibes, great music, cold beer, and the chance to win incredible prizes. The event will showcase Nigerian Breweries’ flagship brands, including the iconic Goldberg lager and the refreshing Life beer. Additionally, attendees can look forward to sampling the full range of Nigerian Breweries’ portfolio, which includes the newest addition, the bold and exciting Legend Twist.

Mfon Bassey, the National Trade Marketing Manager at Nigerian Breweries Plc, expressed great enthusiasm for the upcoming events. “We’re tremendously excited to take our ‘Big Weekend Experience’ to the next level this year, starting with huge parties in three cities on Easter Sunday,” said Bassey. “Onitsha, Warri, and Akure are in for unforgettable nights filled with a lineup of notable artiste, incredible music, and that signature Nigerian Breweries energy. The Big Weekend Experience is our way of creating memorable experiences for our consumers and thanking them for their unwavering support and loyalty over the years. It’s more than just a party; it’s about celebrating the incredible consumers who have made our brands what they are today.”

These Easter activations mark the beginning of the Big Weekend Experience 2.0, which will continue across Nigeria in the upcoming weeks and months. To stay updated on the event dates and locations nearest to you, follow The Big Weekend on social media at @bigweekendexp

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